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A couple of years ago, the Logos Quiz Game app was one of the most downloaded apps on Apple’s App Store. People all over the world were racking up scores based on the brand logos that they recognized.

The app reminded me of small documentaries teachers used to make my class watch where kids my age identified logos faster than famous world leaders. And it was bad that they recognized Taco Bell but didn’t know FDR. And I was bad because I did the same thing.

(What my teachers didn’t recognize is that it was their generation’s job to stop that from happening. It was probably too late.)

Now that my generation is grown up (Millennials unite!), we aren’t loyal to any of the brands we recognized. Or, at least, we’re not loyal in the same way that our parents are. Continue Reading…

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